To create a modern, simple, and engaging online experience that aligns with Kwakol's brand guidelines, simplifies copywriting, and showcases their team. This project was part of a broader brand overhaul for which I was also responsible.
Over a period of approximately four weeks, I conducted thorough research and restructured the website's copy. I was responsible for both the design and development of all pages, ensuring that the final product reflected the intended vision. Key priorities included:
- Adherence to brand guidelines
- Clear and concise copywriting
- Highlighting the people behind Kwakol
Despite initial challenges, the design and development processes became enjoyable, resulting in a website that exceeded client expectations. The client was extremely satisfied with the final outcome, which successfully mirrored Kwakol's redefined brand identity.
